KomodoPR.com

Whilst us Komodos were mulling over our morning intake of newspapers last week, we spotted something brilliant that we just had to share.

Last week, it appeared that a run-down empty shop unit on Whitley Bay high street, had been transformed into a luxurious and thriving delicatessen…or so it seemed. In actual fact, the apparent makeover was part of an experiential campaign to show the potential of the shopping centre and so attract new business to the recession-hit town. Not an organisation you’d expect to be associated with bucket-loads of creativity, North Tyneside Council had covered the empty window with a fake shop front, stirring up heaps of attention from passers-by and the media in the process.

A public sector job well done. Genius!