PR can be child’s play. Especially when you have the most polite Top Gear presenter ever to grace the steering wheel of a supercar and 24 tonnes of plasticine at your disposal. The BBC got James May to persuade the powers at the Chelsea Flower Show to create a plasticine garden at their show, leading to picture-led stories in the Telegraph and The Times, all to promote the BBC’s new series ‘Toy Stories’ (presented by May). Gives new meaning to ‘seeding’ campaigns *chortle*.
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Plasticine ‘seeding’ campaigns
Posted by komodo-admin May 20 2009 10:33am