KomodoPR PR london agency

With social networking accounting for a quarter of all time spent online, and at least 70% of Brits regularly using social network sites, everyone now seems to be talking about Google+. But what is it? Well, it is a new social networking platform deemed to take over Facebook (and possibly Twitter and Linkedin). Google describe its new development as “an amalgamation of several services we already use, only better”.

Currently 750 million people belong to Facebook, but can Google+ exceed this amount? Google+ already boasts an impressive 20 million users after launching only in June.

It is no secret that Facebook struggled to prevent users from becoming confused with privacy settings, but it seems that Google+ has fully grasped this concept and the flaws in Facebook are becoming more evident in comparison.

The idea behind Google+ is combining all Google’s existing capabilities, including Gmail, GTalk, Reader and Picasa to make it easier for people to use more than one Google application at one time. The site’s core features are similar to Facebook in the way that users will have profiles and albums, as well as a news feed of status updates.

However, Google+ has taken the notion of social networking a step further by introducing the ‘circles concept’.

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It’s the middle of summer and all Komodo can think about is Christmas! Although it’s still 145 days away, July is a busy month for open ‘Press Days’ like the one we held for Binatone and Motorola last week. This is due to the fact that many publications start planning their Christmas issues at this time. Held at the beautiful Malmaison hotel in Charterhouse Square,

I joined the Komodo team yesterday and got to help them run this event for Binatone and Motorola. Here are a few tips I picked up whilst spending the day with the lovely Komodo ladies and whilst watching them in action! (more…)

As a communications consultancy, we like to utilise every available channel for reaching different audiences – including radio days. This is where we basically hijack a radio studio for a morning, book in back to back interviews with various target radio stations and then let our client talk to their heart’s content about their new product, service or research etc.

But of course, you can’t just go in there and be ‘sell, sell, sell’ – listeners aren’t daft and neither are the radio presenters who can smell an advert a mile away.

No, you need to offer the radio stations something that’s relevant, so we presented the results of some research from Tesco about the costs of holidays.

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