Komodo launches emails from beyond the grave
Last Messages Club was a client with a heaven-sent story, the kind of client that PR companies dream about. Their service allows people to send posthumous messages to loved ones (you can find out more about them here). After launching them with an exclusive article on the front page of the Sunday Times more (followed by plenty of online PR), coverage went ballistic – BBC Radio 4, Five Live, Daily Mail, FT and much. Here’s a feature that ITN produced about them.


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A World Without Celebrities
Posted by Lucy August 24 2010 01:47pm
In today’s society, we are immersed in a state of ‘celebrification’.
Celebrification is now part of our culture. Thus public interest in celebrities lives has peaked. What with gossip magazines, TV and the growth of internet media, celebrification is hard to avoid.
The ‘celebrification’ process is reciprocal – the public want to know more and therefore the media feeds them more. This has made celebrities unarguably powerful within the media, and gives them the ability to strongly influence public attitudes and behavior. (more…)