KomodoPR.com

The Last Messages Club is a new service that offers a digital replacement for the, ‘for when I’m gone drawer’.

A somewhat taboo subject, they required a carefully positoned launch campaign that would sensitively communicate the benefits of the service in order to generate positive coverage and drive sign-ups.

A front page exclusive in The Sunday Times and endless regional, national and global media publicity; our launch campaign helped to establish The Last Messages Club as a recognisable, and more importantly, respectable consumer brand worldwide.

Click on the slideshow below to see what we did (best viewed in Full Screen mode).