Ever heard of Motorola?
Don’t they make phones, you say.
And that was just the problem.
Motorola asked us to help them launch two new product ranges – Baby Monitors and Digital Photo Frames.
Strongly associated with telecoms amongst consumers, we needed to take them out of this mindset and position Motorola as an innovative and trustworthy consumer technology company.
So we did just that, securing coverge in tier one publications and generating over 8 million opportunities to see – that’s 13% of the entire UK population.
Click on the slideshow below to see what we did (best viewed in Full Screen mode).
Motorola