Tesco were launching a new indestructible mobile phone and needed a mass consumer launch that would appeal not only to the gadget press, but to mainstream national and consumer writers.
A consumer survey helped us to define the worst group of ‘mobile mashers’ and, striking just in time for Summer, our exciting news release and journalist demos, helped to secure over 74 million opportunities to see – making the indestructible phone, Tesco’s best selling mobile for over a month.
Mission accomplished.
Click on the slideshow below to see what we did (best viewed in Full Screen mode).
Tesco Sonim Case Study
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Gadget launches: Tesco’s indestructible mobile phone