KomodoPR PR london agency

We’re proud to announce the arrival of our new head of digital, Mo Elnadi. As well as heading up regional online marketing teams for Philips and Vodafone, he’s also studying an MBA, specialising in social media. You may have bumped into him at various digital conferences, too. You could say that he’s our very own version of Neo from The Matrix – master of the digital realm. To find out more about Mo, we decided to interview him and award him Neo points, based on his responses.

Q. Do you know kung fu?

A. No, but I am sure it could come in handy. Please add my name to the next intensive course. But in terms of training, I do regularly speak at conferences about digital marketing. You may have seen me at the first Facebook EMEA Ads Summit or the ‘Profiles in Social Media’ event from the Corporate Executive Board.

Neo points: 5/10

Q. Have you ever been in trouble for hacking?

A. That’s information I can’t share with you. However, I do get early Beta access to Google and Yahoo! tools before anyone else gets them. Does that get me any points?

Neo points: 9/10

Q. What’s the closest you’ve ever come to being hard-wired into a computer?

A. Fixing my motherboard with a wet metal screwdriver in an electric storm while it was connected to the wall socket! Bzzzzzz!

Neo points: 5/10

Q. What’s your favourite colour of clothing?

A. Well, it’s not black, if that’s what you’re talking about.

Neo points: 0/10

Conclusion: Well there you have it. Mo scored 19 out of a possible 40 Neo points. While this doesn’t quite make him ‘The One’ he has delivered some amazing digital marketing campaigns on everything from truly engaging Facebook campaigns, using beta testing to create product advocacy, affiliate marketing, good old SEO and Google CPC campaigns and much, much more. So if you’re interested in speaking to him about how digital marketing can help you, feel free to email us at info@komodopr.com. As you can see from his pitiful Neo score if you’re looking for a bullet-dodging kung-fu master to save us from Agent Smith, I’m afraid we can’t help you.