From Facebook campaigns to get Rage Against the Machine to Number 1, to online petitions to get Gavin and St
acey back to our screens; cause campaigns powered by social media have become a favourite tactic for the PR world to ‘close the loop’ on brand campaigns.
As long as the cause is related to the brand that is represented, they offer a great reason to talk about products whilst trying to make some kind of social impact.
Here are three campaigns (not-necessarily PR driven ones) that have caught our eye at Komodo:
- Arrest Blair – a current campaign to raise a bounty for someone to make a citizen’s arrest of Tony Blair. At the time of writing they had raised over £2,000 in donations
- Inclusion of Jedi in census statistics – back in 2001, over 300,000 ‘Jedi Knights’ campaigned for Jedi to be included as an official religion on the British census
- Make St George’s Day a public holiday – a campaign from Komodo client This England Publishing to create a new public holiday on April 23rd raised a ton of awareness last year. Read more about it here.
0Comments
Jedi knights, bounties to arrest Blair and other cause campaigns on social media
Posted by Jayne February 1 2010 02:00pm