KomodoPR.com

Google Buzz was launched early this month but remains a widely discussed topic. Upon initial launch it received mixed reviews, many of which were not very positive. So what’s all the buzz about?

 

 

The main questions that seem to be asked include:

What is all the buzz about?

By integrating Google Buzz into Gmail it reaches out to a new base of users that might not have chosen to engage over social media. Something that made Google Buzz unique was that it had an effortless approach to getting started because Buzz would automatically follow the people you interact with most on Gmail. This function was not well received and was met with privacy concerns that Google Buzz did not consider our different audiences and privacy settings amongst other things. Since then a string of improvements have been made and to get a better understanding of the roll out of Google Buzz you can read this article.

 What about twitter and facebook?

Buzz is designed to integrate across social media platforms and is taking advantage of mobile. You can connect Flickr and twitter from Buzz in Gmail, although Google’s goal is to make Buzz a fully open and distributed platform for conversations it is currently not integrating with facebook.

What will Google Buzz mean for business?

Like any kind of social media Google Buzz will mean further merging of our personal and professional profiles and contacts. If Buzz works effectively it will reach out to a wider audience and also allow one to more easily capture set up networks on email address books.

We’ve seen Google react swiftly to address feedback so we’re excited to keep following the buzz of Google Buzz. It will be interesting to see how and if it will continue to impact the fundamental way we communicate and therefore how brands interact with their audiences. How can you get the most out of Google Buzz and do you think it is altering the social media landscape with its approach?