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With social networking accounting for a quarter of all time spent online, and at least 70% of Brits regularly using social network sites, everyone now seems to be talking about Google+. But what is it? Well, it is a new social networking platform deemed to take over Facebook (and possibly Twitter and Linkedin). Google describe its new development as “an amalgamation of several services we already use, only better”.

Currently 750 million people belong to Facebook, but can Google+ exceed this amount? Google+ already boasts an impressive 20 million users after launching only in June.

It is no secret that Facebook struggled to prevent users from becoming confused with privacy settings, but it seems that Google+ has fully grasped this concept and the flaws in Facebook are becoming more evident in comparison.

The idea behind Google+ is combining all Google’s existing capabilities, including Gmail, GTalk, Reader and Picasa to make it easier for people to use more than one Google application at one time. The site’s core features are similar to Facebook in the way that users will have profiles and albums, as well as a news feed of status updates.

However, Google+ has taken the notion of social networking a step further by introducing the ‘circles concept’.

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Posted by Mo Elnadi, Reptile Group Head of Digital Strategy & Social Media

Last Friday I attended the BBC Social Media Summit, the event was packed with academics, social media consultants, and journalists.

One of the questions that recurred frequently throughout the digital panel discussions was whether journalists should rely on social media to break news as fast as possible, or stick to conventional methods of verifying news, lest they spread false or inaccurate information. more

As awards season gets into full-swing and we dust off our posh frocks before heading off to Prague next week for the SABRE Awards ceremony, we received another fantastic piece of news. more