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GetJar-ing our way into Wired magazine
Posted by Jayne January 14 2010 11:28am
With every client, there is a dream target publication. For our client GetJar, the world’s second largest mobile apps st
ore, one of those publications was Wired – the internationally acclaimed consumer technology magazine.
Yes we’d already got them into the Guardian (several times) as well as The Times, Sunday Times and Daily Star (you see where I’m going with this?), but there was something extra special about helping GetJar to take its rightful place in Wired’s January cover story on the apps economy.
Perhaps it’s because we know how notoriously difficult it is to break through Wired’s avant garde doors, perhaps it’s because GetJar’s CEO was quoted alongside the likes of Steve Jobs, Microsoft and Jamie Oliver (yes, we mean the chef), or perhaps it’s because the editor David Rowan sent a personal thank you note. Who cares, either way we’re going to brag about it.
Catch GetJar in the January issue of Wired, on sale now. 
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CES previews
Posted by Adrian January 6 2010 02:06pm
Google's Nexus One (not to scale)
January is a big month for the consumer electronics industry. For a few days, Las Vegas becomes the Mecca for anything battery powered as CES (actually called the International Consumer Electronics Show) get underway.
It’s a dangerous time for gadget writers, as the lures of Sin City await them over the next few days, but before they left, a few of them filed stores about which gadgets to watch out for in 2010. Here’s an overview of some of the mutterings that we’ve picked up:
- Kevin Anderson (The Guardian) – Social Television and Slates
- Claudine Beaumont & Harry Wallop (Telegraph) – Google’s Nexus One, mobile phone reception boosters and the Provision Axar Box (which streams HD content around the house)
- Chris Nuttal & Paul Taylor (FT) – 3DTV, Smartbooks, Google’s Nexus One
Obviously, that’s not a comprehensive list, but clearly mobile consumer tech is a space to watch in 2010 and we’re paying particular attention to comments about the Google’s Nexus One smartphone, which seems to have divided opinion with the leading gadget writers. If anyone has had a first hand go one, we’d love to hear from them.
Archive for January, 2010