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Archive for May, 2009

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Plasticine ‘seeding’ campaigns

Posted by komodo-admin May 20 2009 10:33am

PR can be child’s play. Especially when you have the most polite Top Gear presenter ever to grace the steering wheel of a supercar and 24 tonnes of plasticine at your disposal. The BBC got James May to persuade the powers at the Chelsea Flower Show to create a plasticine garden at their show, leading to picture-led stories in the Telegraph and The Times, all to promote the BBC’s new series ‘Toy Stories’ (presented by May). Gives new meaning to ‘seeding’ campaigns *chortle*.

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Die email die!

Posted by komodo-admin May 1 2009 05:03pm

die-emailRe-post from our sister agency, Chameleon PR’s blog. Thank you Dan, we enjoyed this one!

“Email is the bain of my life and probably most other executives. So I’m very happy when anyone attacks it as execessive, a drain on time and at worst, inefficient. Lucy Kellaway in the FT yesterday didn’t go that far in comparing email to the benefits of Twitter but said: more

 
 
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