Komodo launches emails from beyond the grave
Last Messages Club was a client with a heaven-sent story, the kind of client that PR companies dream about. Their service allows people to send posthumous messages to loved ones (you can find out more about them here). After launching them with an exclusive article on the front page of the Sunday Times more (followed by plenty of online PR), coverage went ballistic – BBC Radio 4, Five Live, Daily Mail, FT and much. Here’s a feature that ITN produced about them.
Put your hands together and give a warm welcome to two new Komodos. The creative mastermind of consumer PR, Caryn Lobley and digital darling,
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When is a delicatessen not a delicatessen?
Posted by Lucy March 9 2010 10:58am
Last week, it appeared that a run-down empty shop unit on Whitley Bay high street, had been transformed into a luxurious and thriving delicatessen…or so it seemed. In actual fact, the apparent makeover was part of an experiential campaign to show the potential of the shopping centre and so attract new business to the recession-hit town. Not an organisation you’d expect to be associated with bucket-loads of creativity, North Tyneside Council had covered the empty window with a fake shop front, stirring up heaps of attention from passers-by and the media in the process.
A public sector job well done. Genius!